PetFirst Pet Insurance Review
Overall, PetFirst provides a flexible pet insurance plan with a wide range of coverage options.
Standard benefits include coverage for accidents and diseases; optional benefits include
coverage for dental care, wellness and preventive care, alternative therapies, behavioural therapy, and more. Customers can modify their plans to meet the specific needs of their pets.
PetFirst Pet Insurance at a Glance
| 🟦 Date Established | 2023 |
| 🟥 Headquartered | uMhlanga, South Africa |
| 🟩 Registration Number | Reg. No. 1966/10741/06 |
| 🟪 The average number of members | None available |
| 🟧 Number of Markets | South Africa |
| 🟦 Number of Employees | None available |
| 🟥 GCR Rating | None |
| 🟩 Listed on the JSE? | No |
| 🟪 JSE Stock Symbol | None |
| 🟧 The most recent Market Cap reported | None |
| 🟦 Average Customer Rating | 5 out of 5 stars |
| 🟥 Average Number of Reviews | None available |
| 🟩 Market Share | None available |
| 🟪 Number of plans offered | Customizable plans |
| 🟧 Number of Hospitals in Network | Any registered vet in South Africa |
| 🟦 Home care provided? | No |
| 🟥 Sponsorships | None listed |
| 🟩 Is a Mobile App offered? | No |
| 🟧 Social Media Platforms and Links | None listed |
| 🟨 Absa Pet Insurance Magazine for clients | No |
| 🟦 Medical Claims Portal? | Yes, online portal available |
| 🟥 Customer Support Operating Hours | Mon-Fri 8 a.m. to 4 p.m. |
| 🟩 Chronic Illness Benefits | Yes, included |
| 🟪 Screening and Prevention offered | Yes, with Wellness Benefit |
| 🟧 Monthly Premium Range (ZAR) | R250 and above, customizable |
| 🟦 Average Waiting Period | 24 months for hereditary conditions |
| 🟥 Late-joiner penalties charged? | No |
| 🟩 Is International Medical Cover Offered? | No |
PetFirst Pet Insurance Plan Overview
PetFirst offers a highly
customizable pet insurance plan where pet owners can select specific coverages based on their needs and budget.
The coverage includes standard options like accidents and illnesses, as well as optional benefits for hereditary conditions, dental care, wellness and preventive care, alternative therapies, and behavioural treatments. Pet owners have the flexibility to tailor their plans to best suit their pets' requirements.
| Benefit | Covered |
| Accident Coverage | ✅ Yes |
| Illness Coverage | ✅ Yes |
| Hereditary and Congenital Conditions | ✅ Yes (Optional) |
| Chronic Conditions | ✅ Yes |
| Dental Coverage | ✅ Yes (Optional) |
| Wellness and Preventive Care | ✅ Yes (Optional) |
| Alternative Therapies | ✅ Yes (Optional) |
| Behavioural Treatment | ✅ Yes (Optional) |
| Prescription Medications | ✅ Yes |
| Hospitalization and Surgery | ✅ Yes |
PetFirst Pet Insurance Recent User Reviews
James McFarlane –
“I really had a great experience with them, submitting my claim was really easy and they reimbursed me really fast. I was a stress-free experience.”
Sarah Thompson –
“My dog needed emergency treatment and PetFirst helped me every step of the way. If I didn’t have their cover I don’t know what I would’ve done. The fact that I could build my own plan meant that I had more useful options when it came to covering all my pets.”
PetFirst Pet Insurance Video review
Coming soon
PetFirst Pet Insurance vs Notable Competitors – Side-by-Side Comparison
| 🐶 PetFirst Pet Insurance | 🐶 PawPaw Pet Insurance | 🐶 Dotsure Pet Insurance |
| 🟨 Years in Operation | Since 2023 | Since 2012 | Since 2006 |
| 🟩 Average # Members | - | - | 150 000+ |
| 🟪 GCR Rating | None | None | None |
| 🟫 Number of Employees | - | - | - |
| 🟦 Market Share | - | - | Largest online pet insurer in South Africa |
| 🟨 Market Cover | South Africa | South Africa | South Africa |
| 🟩 Customer Rating | 5/5 | 5/5 | 5/5 |
| 🟪 Number of reviews | - | - | - |
| 🟫 Mobile App | No | Yes, TAME Vet App for Comprehensive Plan | Yes |
| 🟦 Contribution Range (ZAR) | R250 and above, customizable | From R70 to R350 per month depending on the plan | From R85 to R1,199 per month depending on the plan |
Advantages of Using PetFirst Pet Insurance – Unique Selling Points
- 🐶 PetFirst allows you to tailor your insurance plan according to your pet’s needs and your budget, offering flexibility in coverage limits and premium amounts.
- 🐶 The insurance covers a wide range of conditions, including accidents, illnesses, surgeries, hereditary conditions, and chronic illnesses.
- 🐶 PetFirst offers coverage for pets as young as 8 weeks old with no upper age limit, ensuring lifelong protection for your furry friends.
- 🐶 Claims are processed within 48 hours once all required documents are submitted, providing quick reimbursement to pet owners.
- 🐶 A 10% discount is available when you insure more than one pet, making it cost-effective for multi-pet households.
- 🐶 All dog and cat breeds are covered without any exclusions for breed-specific conditions, ensuring all pets receive equal protection.
- 🐶 Optional wellness plans cover preventive care such as vaccinations, deworming, and routine check-ups, promoting proactive pet health management.
- 🐶 Dental care, including teeth cleaning and treatments for periodontal disease, is available as part of the comprehensive plans.
- 🐶 Protection against third-party claims if your pet causes damage or injury to others is included, offering financial and legal peace of mind.
- 🐶 Financial support for search and rescue efforts if your pet goes missing, ensuring their safe return.
- 🐶 Medical treatments for hereditary and congenital conditions are covered, helping manage long-term health issues that may arise.
- 🐶 Choose to pay premiums monthly or annually, with options for recurring card payments or debit orders, making it convenient to manage.
How to apply for cover with PetFirst Pet Insurance
To apply for cover with PetFirst Pet Insurance, you must take the following steps:
- ✅ Go to the PetFirst Pet Insurance website
- ✅ Click on the "Get a Quote" button on the homepage or navigate to the quote section
- ✅ Customize your plan by selecting coverage limits, optional benefits (such as wellness or dental coverage), and choosing your deductible amount.
- ✅ Provide details about your pet, including age, breed, and any pre-existing conditions. This information helps in tailoring the coverage and calculating the premium.
- ✅ The website will generate a premium quote based on the provided information and selected coverage options
- ✅ Review the coverage details, benefits, and premium amount. Ensure all information is correct and meets your requirements
- ✅ Fill out the application form with your personal details, including contact information and payment details. You may need to create an account if you do not already have one
- ✅ Submit your completed application form online. You will receive a confirmation email and further instructions on the next steps
- ✅ PetFirst will review your application and provide approval or request additional information if necessary. This process is usually quick, with claims processed within 48 hours once all documents are submitted
- ✅ Once approved, you will receive your policy documents via email or through the PetFirst portal. Review these documents carefully to understand your coverage terms and conditions.
How to Submit a Claim with PetFirst Pet Insurance
Submitting a claim to PetFirst Pet Insurance is a straightforward process. Here’s how:
- 🐈 Go to the PetFirst Pet Insurance website.
- 🐈 Access the MyPets portal by logging into your account. If you do not have an account, you will need to create one using your policy details.
- 🐈 Once logged in, navigate to the "Claims" section of the portal. This is typically found in the main menu or dashboard.
- 🐈 Download the appropriate claim form from the website. The form will be available in the Claims section of the portal.
- 🐈 Fill out the claim form with the required details. This typically includes:
- 🐈 Pet’s details (name, breed, age)
- 🐈 Date and details of the treatment or service
- 🐈 Itemized breakdown of costs incurred
- 🐈 Treating veterinarian’s details and signature
- 🐈 Collect all necessary supporting documents, such as:
- 🐈 Itemized invoices or receipts from the veterinary clinic
- 🐈 Medical reports or notes from the treating veterinarian
- 🐈 Proof of payment if you have already paid the vet bills
- 🐈 Submit the completed claim form along with the supporting documents. This can be done through:
- 🐈 Uploading the documents directly to the MyPets portal
- 🐈 Emailing the documents to the claims department
- 🐈 Mailing the documents to PetFirst’s claims department
- 🐈 After submitting your claim, you should receive a confirmation email or notification confirming that your claim has been received.
- 🐈 PetFirst will review your claim and process it. They aim to process claims within 48 hours once all required documents are received.
- 🐈 Once your claim is approved, the reimbursement will be processed. This may be paid directly to your bank account or to the veterinarian, depending on your arrangement with PetFirst.
How to Downgrade My Plan with PetFirst Pet Insurance
You can take the following steps to downgrade your plan:
- ✅ Go to the PetFirst Pet Insurance website.
- ✅ Access the MyPets portal by logging into your account with your credentials. If you do not have an account, you will need to create one using your policy details.
- ✅ Once logged in, find the section related to policy management. This is usually located in the main menu or dashboard.
- ✅ Look for options to manage or change your plan. Select the option to downgrade your plan.
- ✅ Review the available plans and select the one you wish to downgrade to. Ensure the new plan meets your needs and budget.
- ✅ Carefully review the details of the new plan, including coverage limits, benefits, and premium costs.
- ✅ Submit your request to downgrade. This may involve filling out a form or confirming your selection within the portal.
- ✅ You should receive a confirmation email or notification that your request to downgrade has been received and processed.
- ✅ Check the effective date of the change. The downgrade may take effect immediately or at the start of the next billing cycle, depending on PetFirst’s policy.
- ✅ If you encounter any issues or have specific questions, contact PetFirst customer support via the contact options provided on the website.
How do I add another pet to PetFirst Pet Insurance?
Here are some general steps on how to add another pet to your plan:
- 📌 Go to the PetFirst Pet Insurance website.
- 📌 Access the MyPets portal by logging into your account with your credentials. If you do not have an account, you will need to create one using your policy details.
- 📌 Once logged in, find the section related to adding a new pet. This is usually located in the main menu or dashboard under "Manage Pets" or a similar option.
- 📌 Click on the option to add a new pet to your existing plan. This will open a form or page where you can enter the new pet’s details.
- 📌 Provide the required details about your new pet, such as:
- 📌 Any pre-existing conditions
- 📌 Select the type of coverage you want for the new pet. You can choose from the available plans (Accident, Illness, Comprehensive) and customize the coverage according to your needs and budget.
- 📌 Review the premium amount for adding the new pet. PetFirst may offer discounts for multiple pets, so check if any discounts apply.
- 📌 Submit the completed form with all the necessary information. Ensure all details are accurate before submitting.
- 📌 You should receive a summary of the new coverage and premium details. Review these details carefully and confirm your addition.
- 📌 After submission, you will receive a confirmation email or notification that the new pet has been added to your policy. The policy documents for the new pet will also be available in your account or sent via email.
- 📌 Check the effective date of the new coverage. The insurance for the new pet may take effect immediately or from the start of the next billing cycle.
- 📌 If you encounter any issues or have specific questions, contact PetFirst customer support via the contact options provided on the website.
How to Submit a Compliment or Complaint with PetFirst Pet Insurance
Here are the steps to submit a complaint or compliment to PetFirst Pet Insurance:
- ✅ Go to the PetFirst Pet Insurance website.
- ✅ Look for the “Contact” option in the main menu or at the bottom of the homepage.
- ✅ In the contact section, you may find a feedback form or a specific link to submit complaints or compliments.
- ✅ Fill in the required details in the feedback form. This usually includes:
- ✅ Your full name
- ✅ Policy number (if applicable)
- ✅ Contact information (email and phone number)
- ✅ Type of feedback (complaint or compliment)
- ✅ Detailed description of your feedback
- ✅ If you have any supporting documents, such as emails or invoices related to your feedback, attach them to the form.
- ✅ Once you have filled out all the necessary details and attached any documents, submit the form. You should receive a confirmation email acknowledging your submission.
- ✅ If you prefer not to use the online form, you can also submit your complaint or compliment via email or phone
- ✅ After submitting your feedback, you should receive a confirmation from PetFirst. They may contact you for further information or to provide a resolution if you submitted a complaint.
- ✅ If your complaint is not resolved to your satisfaction, you can escalate the issue. Look for escalation procedures on the website or ask the customer service representative for the next steps.
How to switch my Pet Insurance to PetFirst Pet Insurance
Switching your pet insurance to PetFirst Pet Insurance involves several steps to ensure a smooth transition and continuous coverage for your pet.
- 😸 Examine your existing pet insurance policy to understand its terms, including coverage details, cancellation policy, and any potential penalties for early termination.
- 😸 Visit the PetFirst Pet Insurance website to review their coverage options, benefits, and premiums. Compare these with your current policy to ensure PetFirst offers the coverage you need.
- 😸 Use the online quote tool on the PetFirst website to get a customized quote based on your pet’s details and the desired coverage level. You will need information such as your pet's age, breed, and any pre-existing conditions.
- 😸 Choose the plan that best fits your needs and budget. PetFirst offers various plans, including options for accidents, illnesses, and wellness coverage.
- 😸 Complete the application form on the PetFirst website. This will require detailed information about your pet and your contact details. Make sure to fill out all necessary fields accurately.
- 😸 Gather and submit your pet’s medical records to PetFirst. This helps in assessing any pre-existing conditions and setting up your policy correctly. You can usually upload these documents directly on the PetFirst portal or email them to customer support.
- 😸 Decide on a start date for your new PetFirst policy. Ideally, set this date to ensure there is no gap in coverage between your old policy ending and your new policy beginning.
- 😸 Contact your current insurance provider to cancel your policy. Provide them with the necessary notice as specified in your policy terms. Make sure the cancellation is effective on or after the start date of your new PetFirst policy to avoid a coverage lapse.
- 😸 Once your application is processed, PetFirst will send you a confirmation of coverage. Review the policy documents to ensure all details are correct. Keep these documents for your records.
- 😸 Set up your payment method for the PetFirst policy. This can usually be done through their online portal, allowing for recurring card payments or debit orders.
- 😸 Inform your veterinarian about the change in insurance. Provide them with the new insurance details to facilitate direct billing if needed.
- 😸 Monitor the transition period to ensure there are no issues with claims or coverage. Keep track of any communications from PetFirst and your previous insurer.
PetFirst Pet Insurance Corporate Responsibility
PetFirst Pet Insurance does not currently list any CSR initiatives or projects.
PetFirst Pet Insurance Regulation
PetFirst Pet Insurance is regulated by the Financial Sector Conduct Authority (FSCA) through its distribution by Shackleton Life, an authorized financial services provider.
This ensures that PetFirst complies with the stringent standards set by the FSCA, which include transparency, fair practices, and protection of consumer rights.
PetFirst, like other insurance providers, must be registered and comply with the FSCA's requirements to operate legally within the country.
The
pet insurance industry in South Africa, as with other types of insurance, is governed by various laws and regulations designed to protect consumers and ensure the integrity of financial services.
The Financial Advisory and Intermediary Services (FAIS) Act is a key piece of legislation that governs the conduct of financial service providers and intermediaries. This act ensures that providers such as PetFirst offer services that are fair, transparent, and in the best interests of their clients.
It mandates that all insurance products, including pet insurance, must be clearly explained to consumers, with full disclosure of terms, conditions, and any potential exclusions.
The Short-Term Insurance Act regulates the terms and conditions of short-term insurance policies, including those covering pets. This act sets out the requirements for the content and structure of insurance policies, ensuring they provide clear and comprehensive coverage details.
It also outlines the procedures for handling claims and complaints, ensuring that policyholders receive prompt and fair treatment.
The regulatory environment aims to foster a stable and trustworthy insurance market. Companies like PetFirst must adhere to these regulations to maintain their licenses and ensure they provide reliable and ethical services.
The FSCA conducts regular audits and reviews of insurance companies to ensure compliance and can impose penalties or revoke licenses if companies fail to meet the required standards.
In general, pet insurance regulation in South Africa emphasizes consumer protection, transparency, and accountability. These regulations are crucial in maintaining the trust of pet owners, ensuring that they receive the coverage they pay for and that their claims are handled efficiently.
The regulatory framework also encourages competition among insurers, which can lead to better services and more affordable premiums for consumers.
PetFirst Pet Insurance Awards and Recognition
PetFirst Pet Insurance does not provide any information regarding its Awards or Recognition.
📌 You might like to read more about
Pet Insurance and Pet Insurance Schemes in South Africa:
PetFirst Pet Insurance Customer Support
Here are the ways you can contact PetFirst Pet Insurance customer support:
- ✅ Phone: You can reach PetFirst customer support by calling 087 232 7014. This number is available for direct assistance.
- ✅ Email: For email inquiries, you can contact them via the email address provided on their contact page. Specific email addresses are often listed for different types of inquiries.
- ✅ Contact Form: Use the contact form available on their website to submit your questions or feedback directly.
- ✅ Physical Mail: For traditional mail, you can send correspondence to their physical address: 19 Park Lane, uMhlanga, South Africa.
- ✅ Live Chat: Use the live chat feature on their website to get immediate assistance from a customer service representative.
PetFirst Medical Insurance Customer Comments
"PetFirst is a blessing for Mash, my Boston Terrier! Finally, insurance that lets me take control. Tailored coverage, easy to navigate, and a relief for any pet parent. Happy to have found a plan that suits my beloved Mash perfectly!”
"PetFirst came to my rescue after a series of wild vet visits for my crazy dog. Needed coverage without breaking the bank, and they delivered! Comprehensive, affordable, and a lifesaver for both my pup and wallet. Grateful for PetFirst!”
"PetFirst made the claim process a breeze! Paid the vet, submitted a claim, and within 48hrs, they reimbursed me—simple, fast, and transparent. Grateful for a hassle-free experience. Thank you, PetFirst, for your efficiency and peace of mind!"
PetFirst Pet Insurance Contact Details
| Live Chat |
✅ Yes |
| WhatsApp |
📱 082 922 8099 |
| Telephone |
📞 087 232 7014 |
| Social Media |
Facebook |
| “Get Help” Service on the website |
✅ Yes |
Our Verdict on PetFirst Pet Insurance
The adaptability of PetFirst Pet Insurance's policies sets it apart from the competition, giving policyholders the freedom to meet their unique financial and
medical demands.
Pet owners can be assured that they will only pay for the coverage they actually need thanks to the customisable coverage limits and optional extras. Households with multiple pets can save money with PetFirst's multi-pet discounts.
In times of crisis, customers can have peace of mind knowing that their claims will be processed quickly (typically within 48 hours). Positive user reviews are a direct result of the helpful and pleasant customer service.
PetFirst is a dependable alternative for
South African pet insurance due to their dedication to simplicity and openness and their extensive coverage options.
📌 Read more about the best pet insurance under R1500
PetFirst Pet Insurance Pros and Cons
| PROS |
CONS |
| ✅ Customizable plans tailored to individual needs |
❌ Limited information available on number of employees and average number of members |
| ✅ Fast claims processing, typically within 48 hours |
❌ No mobile app available |
| ✅ Multi-pet discounts available |
❌ No coverage for international travel |
| ✅ Comprehensive coverage options including hereditary conditions and wellness benefits |
❌ No information on market share or GCR rating |
| ✅ Excellent customer service |
❌ Limited customer reviews and ratings available online |
| ✅ Transparent and simple terms |
❌ Waiting periods for certain conditions, like hereditary issues |
PetFirst Pet Insurance FAQ
What types of coverage does PetFirst offer?
PetFirst offers coverage for accidents, illnesses, and wellness care, including hereditary and congenital conditions.
How can I get a quote for pet insurance?
You can get a quote by visiting the PetFirst website and using their online quote tool.
Are there any age limits for enrolling pets?
Pets can be enrolled from
8 weeks old with no upper age limit for coverage.
What is the claims process like?
Claims can be submitted online through the MyPets portal, with processing typically within 48 hours once all documents are received.
Are there discounts for insuring multiple pets?
✅ Yes, PetFirst offers a 10% discount when you insure more than one pet.
Does PetFirst cover pre-existing conditions?
No, pre-existing conditions are not covered by PetFirst Pet Insurance.
How do I contact customer support?
You can contact customer support by calling 087 232 7014 or via WhatsApp at 082 922 8099.
Can I customize my pet insurance plan?
✅ Yes, PetFirst allows you to customize your plan according to your budget and pet’s needs.